Doc gives a bit of advice to newspapers. Some great ones, a few of which I’ve mentioned here before. My favorite:

Fourth, start following, and linking to, local bloggers and even competing papers (such as the local arts weeklies). You’re not the only game in town anymore, and haven’t been for some time. Instead you’re the biggest fish in your pond’s ecosystem. Learn to get along and support each other, and everybody will benefit.

The shark doesn’t eat the remora. Likewise, the big media companies shouldn’t compete with the bloggers, but recognize their importance.

Also of note, Doc mentions the controversy happening out in LA with ther LATimes publisher. And now he’s out  .

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Frank Gruber points to Fred Wilson, who says that MySpace is the “AOL of Blogging.”

Frank, who recently joined AOL in the Product Development area for blogging and RSS, agrees a bit, but I think he neglects to point out the most important point that Fred brings up.

It’s something I’ve been saying about MySpace for a while and it’s very relevant to Tribune (where Frank and I met) and other newspaper and media sites trying to embrace social networking.

The point is, that if MySpace tries to create a walled-garden like AOL did, at some point their users will awaken and the MySpace service will either begin a slow decline, or they will recognize it and open up, like AOL did recently.

And so far, it’s looking like AOL did the right thing.

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I’m a strong believer in the disintermediation of classified ads, which is partially why I chose the name of this blog.

In fact, I heralded Edgeio as a sign of what was to come, especially to the CareerBuilder people I work with.

So, like James Corbett, I was confused by Mike Arrington’s wording of “decentralised job board for tech” , as you can see by my comment on the CrunchNotes post.

Here is the way decentralization for job sites must work.

1. Companies make RSS feeds of their sites available.

2. A decentralized but comprehensive OPML directory of jobs is wrought.

3. The directory is available under an open license.

That’s really all there is to it. And there will still be plenty of ways for service providers to make money.

Now if I were Mike Arrington, I’d continue the lucrative site he’s got. I think that’s great.

In fact, there is nothing wrong with adding those feeds to the Open Job Directory as well. (OPML heads can go to the directory , but it’s all OPML 2.0 inclusion, so you better Grazr it.)
Since the majority of jobs in the Open Job Directory are from paid listing sites, it looks like just another aggregator. But that’s not true. It includes feeds from O’Reilly, Edelman and even Edgeio (OPML) .

And once a critical mass of Businesses are publishing their job feeds, it’ll make those paid-listing sites irrelevant.

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My big push this week was for full-text feeds in the RSS feeds from all Tribune newspapers sites.

Not a new argument by any means but . . .(cue up quotable excerpt)
In the light of the blogosphere going apeshit over Dave’s “mobile river of news,” I think it’s more critical than ever that media companies stop clinging to the out-dated page-view model and begin offering full-text feeds.

Added: See what I mean? If we concentrate on relationships and not traffic, we will get paid more. Huh? The doctor uses a scalpel not a cave-man club. Whuh? The graduate student studies The Battle of Gettysburg, the 8th grader studies American History (And never gets past World War I). Is it clear now?

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Marc Canter predicts that five more roach motels will open their doors by Christmas, pressured by the clever Facebook move to offer APIs .

It certainly won’t happen by Christmas, but I’ve pleaded with others involved in product development that the Tribune family of newspaper sites offer APIs, especially as we ramp up aggregation and user-generated content.

If newspapers are serious about getting a piece of the social network pie, which includes photos, blogs and video produced and shared by its users, then they had better think about how they are going to share that content back with the network, or else they will also be one step behind, like MySpace is to Facebook.

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