Archive for the 'tommorris' Category
Gestures are dead. Teleport is the new model.
Posted by matt on 01 Aug 2006 | Tagged as: advertising, attention, gestures, google, economy, opml, tommorris, kentnewsome, stevegillmor
Kent, Kent, Kent!! I love ya buddy but slow down here , I think.
And Tom Morris concurs, I think.
I suppose by linking to them , I can’t also support the idea of gestures, but I don’t think that’s the case.
I’ll just put one half-baked thought out there for now. The discussion really needs a podcast, and I’m trying to get motivated on that one OPML gang. I’m just busy.
Links are dead. Long live Links.
Right, now links are the king of how we get information. Google PageRank, Technorati rank, etc.
Okay we agree.
But wait. We filter out Spam Blogs and SEO sharks so that we get better results.
But wait. We add context and history and dare I say “Attention” data to get better results.
But wait. We add the wisdom of the crowd to get better results.
There is so much additional metadata that is, could be, and will be added to the tools we use to get and give information, that you must at least agree the link is overrated.
As I’ve said before. If I write a good post reviewing a new cell phone and engadget writes nonsense and mentions that same phone, who do you think will show up higher in a Google search.
That indicates a system that is broken. But it doesn’t yet want to fix itself, because links are the basis of it’s economy.
Now, you may have heard about Google’s talk about pay-per-action as opposed to pay-per-click.
In that case, the point isn’t to get as many click-throughs as possible, but to entice the right person through the door. One who has the right intentions.
The way you do that is by examining what they have been paying attention to and what gestures they have implied.
I agree all of this can be rather silly sounding, but I have one real example that I gave to Steve Gillmor. and maybe you think this is as ridiculous as Scoble’s example (I’m not linking).
It’s happy hour and a local pub wants to draw a crowd in with a beer special.
You’ve been a patron there before and payed with your GoogleWallet. They know you like Guiness.
Fine, send out a text message to all who bought Guiness in the last year during the hours of 5 to 8, offering a free cascading treat.
But wait. The web service polls for my geocode and realizes my cell phone is in Austin, Texas.
I have just made a implicit negative gesture that I don’t want that message.
Damn, and I was thirsty.
A link is one of the most useful tools we have in the bag right now., but it doesn’t always have to be that way.
Me, I’m counting on the teleport to be the winner.
“Kosso had 500 people teleport to the RSS platform. Must be a an authority Flissl!” ; )
Don’t bother filing a patent on Pay-Per-Teleport. I already did.
