I had a draft post sitting in Wordpress with just a link to BlogBridge 3.0. Guess I was going to talk about it, but never got around to it.
If you are unfamiliar with it, check it out. It’s got some great features that other feed readers don’t including remote OPML hosting.

BlogBridge 3.0

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Interesting article. I’d read the whole thing.

In short, a bunch of anonymous claims that online folks should have a greater leadership role in newspaper organizations.

They are speaking mostly of editorial, but I’d say it’s even more important for the business/strategy side to be run by folks who grasp the technology. After all, if you don’t understand something like RSS, how can you envision using it to make money, or even realize it’s the most important initiative we have in front of us. There is no getting around the fact that we are managing a software product.

Like Gretzky said, “I skate to where the puck is going to be, not where it has been.”

On a more immediate note, the article touches upon something I’ve been debating for a while.

“. . .We live in a Google economy, where a wealth of news and information is at our fingertips. There’s simply too much available, so easily and free, for it to make sense for most news companies to charge for most of their content. ”

Which makes me think, I strongly believe that if every article newspapers ever published online was still available at it’s original location, their monthly traffic would be double what it is today. Maybe more.

I see no reason why ad programs like Google would not scale monetarily with traffic, which means they’d probably be  bringing in double  the amount of revenue from those programs.

Which leads to the question of whether  that sum would be  greater than the potential sum of sold archives. I think it would be, but time will tell.

In addition, there is the unmeasurable other 99.99% of the visitors to those pages that won’t click a google ad, but appreciate our content being available.

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Frank Gruber points to Fred Wilson, who says that MySpace is the “AOL of Blogging.”

Frank, who recently joined AOL in the Product Development area for blogging and RSS, agrees a bit, but I think he neglects to point out the most important point that Fred brings up.

It’s something I’ve been saying about MySpace for a while and it’s very relevant to Tribune (where Frank and I met) and other newspaper and media sites trying to embrace social networking.

The point is, that if MySpace tries to create a walled-garden like AOL did, at some point their users will awaken and the MySpace service will either begin a slow decline, or they will recognize it and open up, like AOL did recently.

And so far, it’s looking like AOL did the right thing.

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I’ve always dreamed of RSS replacing email as a spam-free person-to-person communication device.

Adam Curry says it’s not possible, though I don’t see why anyone would believe him. I’ve never heard  or read Dave Winer talk about if this was possible.

For me, I originally thought a system of RSS+SSE might be possible for this, except for the fact that it would seem no better than email because of SPAM issues, so why bother?

I met Jim Moore at OPMLCamp a few months back and recently sent him a note. He’s using a service called Spam Snag to pro-actively stop SPAM.

I got a reply and had to click-through before my email and any subsequent emails got through.

It occurred to me that by building that into the protocol, we could create a better, stronger, faster messaging service right on top of RSS.

I’ll think on this some more. I did have some wine with dinner, so I may be missing an obvious  reason why this won’t be feasible.

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Frank Gruber points out the impending “move to the edge” for Real Estate listings.

Since classified advertising (especially real estate and jobs) represents the overwhelming bulk of Newspaper’s online revenue, you’ve got to think the picture will only get worse for them in the coming years.

I ask, “How can you simultaneously protect your cash cow, and also innovate sufficiently to become a player in the new marketplace?”

As others have asked, “Are you willing to put yourself out of business before someone else does?”

Are you even recognizing this question yet?

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Jarvis notes the changing role of journalists:

A change of the role of journalists — and their relationship with the public — from owner sof the story to moderators, editors, enablers, and educators.

Networked news is good, but “SharedNews” is better. Well, that’s just a term I coined some time back to talk about two-way RSS or what might be called RSS Groups.

This is where everyone has access to a feed, much like an email or usenet group. It’s a more sophisticated way to structure a group blog, and it can be completely distributed. Check out SkinnyFarm for an example.

I’ll remind Jeff about a post he wrote about SSE , and I commented on it.

If RSS is two-way, like it can be, then networked news collaboration can be taken to a much higher level.

I’m digressing somewhat, because the real issue here is that news organizations must realize they need to approach the conversation from a peer level.

It’s no longer a lecture, where audience members must raise their hand to contribute. It’s one big dinner party, and no-one likes the guy who tries to dominate the conversation.

That’s why Dave Winer is right about exclusivity. There is an implicit understanding that we are all equal on the web, and any attempts to create a class system will fail. Exclusive 2.0 conferences are making the same mistake that the Old Regimes made.

It’s also why the user-generated content strategies of news organizations are driving me nuts.

By it’s nature, it’s treating the site-user as a lesser voice.

It’s as if newspapers think users will feel priveliged to get their stuff on the organization’s website.

While that may be somewhat true for the New York Times, I don’t think the local newspaper in many towns holds that kind of reverence, especially with the younger follks.

Their friends are more impressed with their MySpace page, than with your poorly designed, million dollar content management system.

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A lot of people say “River of News” is a preference.

River of News is a preference like a Microbrewed beer is. Once you’ve acquired a taste for it, you’ll never switch back to Bud.

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I’m back from vacation. I noticed Tom is playing with XSL .

Neat, but it reminds me that Microsoft made a mistake here.

I haven’t checked in a while but I hope they change that.

I especially hope they don’t do that for OPML.

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I’m a strong believer in the disintermediation of classified ads, which is partially why I chose the name of this blog.

In fact, I heralded Edgeio as a sign of what was to come, especially to the CareerBuilder people I work with.

So, like James Corbett, I was confused by Mike Arrington’s wording of “decentralised job board for tech” , as you can see by my comment on the CrunchNotes post.

Here is the way decentralization for job sites must work.

1. Companies make RSS feeds of their sites available.

2. A decentralized but comprehensive OPML directory of jobs is wrought.

3. The directory is available under an open license.

That’s really all there is to it. And there will still be plenty of ways for service providers to make money.

Now if I were Mike Arrington, I’d continue the lucrative site he’s got. I think that’s great.

In fact, there is nothing wrong with adding those feeds to the Open Job Directory as well. (OPML heads can go to the directory , but it’s all OPML 2.0 inclusion, so you better Grazr it.)
Since the majority of jobs in the Open Job Directory are from paid listing sites, it looks like just another aggregator. But that’s not true. It includes feeds from O’Reilly, Edelman and even Edgeio (OPML) .

And once a critical mass of Businesses are publishing their job feeds, it’ll make those paid-listing sites irrelevant.

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Chicago: http://chi.riverofjobs.com

LA: http://la.riverofjobs.com

SanFran: http://sanfran.riverofjobs.com

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