Lose to win. Give to get.
Posted by matt on 15 Oct 2006 | Tagged as: advertising, scottkarp, attention, gestures
Sounds rather like a Jesus teaching, but it has been and continues to be the winning strategy on the web.
Publishing 2.0’s Scott Karp makes some good points about how this new, open world can lose you money.
Yup, the companies that I suggest should open up stand to lose a lot by doing so.
However, losing a lot and staying alive is better than losing it slower and eventually dying.
As has been pointed out before, the only way these companies can win is to put themselves out of business before someone else does.
The way to do so is to give up control and force and monetize relationships and permission.
