CPA/CPC/CPM hybrid systems
Posted by matt on 07 Sep 2006 | Tagged as: advertising, CPA, CPC, CPM
Speaking of CPA advertising, I haven’t heard anyone talk about a hybrid, in which the advertisers pays a lower amount for impressions or clicks and a bonus for an acquisition.
For example, I’ll pay you a small amount to run my conference ad on your site and give you a nice bonus for all conference signups you send me from those ads.
Salespeople work on a bonus system, why not sales algorithms?
