RSS needs hits
Posted by matt on 11 Aug 2006 | Tagged as: blogs, rss, business, socialnetworks
In the old days, when people still listened to albums, you almost always found yourself liking some of the less popular songs better.
The biggest Allman Bros. fans like the eighteen minute, live “Whipping Post” better than “Ramblin’ Man”, which is available at every diner juke-box in the country.
So when it came time to turn a friend on to that band, you tried to impress them with the more sophisticated stuff. “Listen to this guitar part. . .”
You might have been more successful introducing them to the “hooks” first.
It seems to me that a lot of Bloggers and Geeks are delving into the “deep cuts.” The world needs to be intoduced to the “hit.”
That’s not necessarily a Technorati 100 blog, by the way. It’s not reach that creates a hit anymore, it’s relationship. The new “hits” are perfect for “me,” not necessarily the whole world.
Search was a hit, because it was immediately understandable and useful to everyone.
A blog about gardening with 100 readers but tailored to my geography, could be a “hit.”
To introduce someone to RSS, you need to help them find their “hit” , not your Swan Song .
