UGC Redux
Posted by matt on 24 Jul 2006 | Tagged as: myspace, youtube, marccanter
Two great examples of mistaking user-generated content for the empowered edge are MySpace clamping on Flash and YouTube claiming ownership.
I usually don’t bicker about semantics, but “user-generated content” to me resonates with inability or unwillingness to cede control to the “edge”.
It reminds me of my pet peeve of clueless managers calling the site users “viewers”. It’s so “TV”. I used to say, “If that’s all they are doing, we are dropping the ball.”
