Untitled
Posted by matt on 28 Oct 2006 | Tagged as: Uncategorized
test post from google docs
Lose to win. Give to get.
Posted by matt on 15 Oct 2006 | Tagged as: advertising, scottkarp, attention, gestures
Sounds rather like a Jesus teaching, but it has been and continues to be the winning strategy on the web.
Publishing 2.0’s Scott Karp makes some good points about how this new, open world can lose you money.
Yup, the companies that I suggest should open up stand to lose a lot by doing so.
However, losing a lot and staying alive is better than losing it slower and eventually dying.
As has been pointed out before, the only way these companies can win is to put themselves out of business before someone else does.
The way to do so is to give up control and force and monetize relationships and permission.
Newspapers don’t get permalinks
Posted by matt on 15 Oct 2006 | Tagged as: Newspapers, kevinburton, permalinks
In fact, most every blogger gets it.
But newspapers still don’t get it. Sad.
But the sadder part is that they won’t admit they don’t get it and trust the people who do get it.
I guess it’s about power and control, two things that don’t work well in this world anymore. At least not when it comes to the users of the web.
PayScale doesn’t scale?
Posted by matt on 12 Oct 2006 | Tagged as: mikearrington, techcrunch, arrington, payscale, venturecapital, vc
TechCrunch just did a review of PayScale. I clicked through and couldn’t get past the homepage.
Is TechCrunch that powerful that they should take down a server. I don’t think so.
Especially not for a company with 10.6 million in venture capital, as reported by Arrington.
Perhaps it was just coincidence in the timing of my HTTP request. I don’t know. Naaa, checked again. Still couldn’t get through.
Here is a screenshot:
Hello Technorati! Is anyone in there?
Posted by matt on 12 Oct 2006 | Tagged as: technorati
It’s been over 50 days since they updated my index. Bummer.
BlogBridge 3.0 [a little late]
Posted by matt on 12 Oct 2006 | Tagged as: rss, opml, blogbridge, pitosalas
I had a draft post sitting in Wordpress with just a link to BlogBridge 3.0. Guess I was going to talk about it, but never got around to it.
If you are unfamiliar with it, check it out. It’s got some great features that other feed readers don’t including remote OPML hosting.
Calacanis is only partially right about AdSense
Posted by matt on 12 Oct 2006 | Tagged as: advertising, media, business, attention, gestures, google, economy, youtube, stevegillmor, calacanis, microsoft, gillmor, multimedia, aol, CPA, marketing, CPC, CPM, spam, longtail, fredwilson, jasoncalacanis, gillmorgang, yahoo, adsense, directmarketing, directmail, behavioraltargeting, cost-per-click, cost-per-action
On a recent Backwards Gang episode of the Gillmor Gang (hard to tell which one eh?), Jason argues about AdSense being more like Direct Marketing and that it will be the incumbent form of marketing for next few decades. He also touches upon the YouTube/AdSense relationship at his blog
Well, he’s partially right but he’s missing one important part of the recipe.
I agree that AdSense is more like Direct Marketing than advertising and it’s way more efficient than prior forms af advertising given that it’s pay-per-click.
The important piece of the puzzle that Jason is missing is the quality list, something of a cornerstone for Direct Mail or Email advertising.
A better list is a better open-rate, and a bigger ROI.
The fact that AdSense is only contextual is a shortcoming, and for both Google and the advertisers, making it more efficient will make more money for each respectively.
Despite it being pay-per-click, more click-throughs mean more revenue for both Google and the advertiser.
Where is the quality list in AdSense?
You could argue that it’s in the context of the web page, but this is only superficially true.
To rev things up, or “press on the gas,” as Jason would say, a bit of behavioral targeting needs to be added to the mix.
Get more of these ads in front of people who really want them, or are at a particular point of the buying cycle and your CTRs will go up, and revenue will follow.
This can all work in conjunction with contextual data, but will enhance contextual delivery immensely.
So while I agree with Jason’s prediction that AdSense will dominate for years to come, I think Google must improve upon it, or else risk losing marketshare to a behaviorally enhanced version of adsense that may provide a similar ROI, but in a condensed amount of time, which equates to money.
If Jason thinks that Google will rise to Microsoft levels of dominance in this space, they are going to have to address the quality list or lead, in this case, by the use of behavioral targeting.
I think they will. In fact, I think it will be an integral part of their Cost-Per-Action experimentation that began when the rumblings about click-fraud were at a peak.
Posted by matt on 11 Oct 2006 | Tagged as: google, kevinburton, yahoo
Kevin Burton: “If I were selling out I’d want to go to Yahoo.”
Audio supplements are a no brainer for journalists
Posted by matt on 11 Oct 2006 | Tagged as: Newspapers, journalism, podcasting
In a tragic event today, Yankee pitcher Cory Lidle’s plane crashed into a New York building.
I was impressed by the NYTimes.com coverage, in particular the audio which accompanied the text stories.
Reporter Joe Drape did a three minute audio piece from the 72nd street scene and it was up in minutes.
I’ve been pushing for our reporters to add audio supplements to their stories.
It’s easy to do, on demand, and informative.
Plus, it takes only a couple minutes to call it in, especially when a reporter cannot get to a laptop to add a blog post, even if they were so inclined.
I personally think this should have taken off long ago. I first suggested it to our Interactive General Manager about four years ago, as a way for coaches to call in local sports scores and stats.
Perhaps it will become commonplace now that podcasting is all the rage.
Jason Calacanis is a selfish SOB
Posted by matt on 08 Oct 2006 | Tagged as: Uncategorized, calacanis, jasoncalacanis, gillmorgang
Update: Here is a link to what Jason is upt to, calling it Media Philanthropy
Today’s Gillmor Gang was probably the weirdest ever.
Jason Calacanis got called a selfish son of a bitch for trying to raise money to send under-privileged kids to private schools.
Hmm. I never looked at scholarships that way before.
I think I’ll stop giving to charity too, and let the government worry about it.
Well, I commend you on a great attempt to do some good. Your heart is in the right place.
